Drive Fan Behavior With Insights

Fan engagement strategies are constantly evolving to meet the demands of sports consumers. While basic data and stats, like box scores, were once enough to satisfy sports fans, today’s sports fan wants more. Fans expect curated, personalized content and they want it now! This is why we built Insights. 

Insights is a proprietary product, built on top of our industry-leading sports database, that allows you to deliver real-time data intelligence to your consumers at scale, completely transforming the fan experience.

This data drives tune-in, facilitates gamification/real money betting, increases sales opportunities, and engages your audience by enabling you to tell deeper, richer stories, either through a programmatic API or a dynamic user interface.

Welcome to the future of sports data.

Insights Process

Sportradar’s proprietary betting database, best-in-class real-time data, player X/Y coordinate tracking data, and complete historical datasets allow us to create cutting-edge Insights. Insights are delivered both pre-game, and live in-game – hitting on crucial KPIs across platforms.

Real-Time Insights Dashboard

Access Insights in the most user-friendly interface on the market. Quickly filter information by game, team, player, and insight type to produce results that are easy to view, ranked by relevance, and are delivered in real-time.

Our revolutionary user-interface is ideal for broadcasters, journalists, and social media teams that want to quickly and easily gain access to real-time data and insights without the use of a standard API.

Power Experiences
with Flexible APIs

A never-ending flow of unique Insights – created at scale – use the same programmatic system as Sportradar’s existing core APIs. A shared schema, common IDs, and Mashery setup allow your feeds to be easily accessed and ingested. Insights APIs also contain an abundance of contextual information resulting in the flexibility to accommodate the most use cases on the market today.

Explore Insight Packages


Includes our famous Milestones, Highs, Leaderboards and more!


Power up your Betting experiences with Market Insights, Betting Splits and more!


Our latest addition to the Insight Suite that powers a new element of gamification.

Interested to Drive Fan Behavior with Insights?

Fill in the form below and we'll be in touch!

Sportradar US
810 7th Ave
New York, NY 10019
Other Offices 

Office: 612-361-4100
Sales: 612-361-4102

Sportradar is social


Newsletter signup

Signup for our newsletter and never miss an update. Please enter your e-mail address.

© Sportradar US, a subsidiary of Sportradar AG

Imprint          Privacy Notice          Cookie Notice          Do Not Sell My Personal Information – CA Residents Only