Embedding betting into OTT broadcast

Boost viewers and monetisation with live betting content information

With the sports industry in a state of flux, new and alternative ways of attracting and keeping viewers are essential. With Sportradar’s emBET, this couldn’t be easier – whether you’re a sports rights holder or a broadcaster.

Developed with our 15+ years of experience as a sports OTT provider, and our proven ability to combine live sports data and video, emBET ensures you can overlay engaging, real-time betting information onto your OTT broadcast with minimal effort, to ultimately untap new revenue streams.

Highly flexible, emBET is delivered as a standalone product in two components:

An SDK that is integrated into your platform’s front end, which then displays all the graphical overlays directly onto your video player.
A backend (administrative) platform that plugs into existing Sportradar feeds (see links below) – where all overlays are configured. Our partner, LiveLike, then synchronizes the video and data feeds, which are then converted into graphical overlays.

And if you’re looking for a complete solution, emBET can also be delivered as an end-to-end solution, which utilizes our full video solution and/or content offerings.

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Product highlights

Flexible solution for all industry-standard video players
Betting information based on our market-leading sports data
Supported by our extensive range of products and services

Bringing together the best from five product categories


Live Odds

Live Data

Insights API


Get in touch with us now!

Our highly-experienced team is pleased to personally deal with your enquiry.

Sportradar US
810 7th Ave
New York, NY 10019
Other Offices 

Office: 612-361-4100
Sales: 612-361-4102

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