Sports Betting.|

Your Door to a Billion-dollar Industry

Sportradar is the market-leading provider of sports betting services and there is no better time for companies in the US to start their own sportsbook operation. Via our industry-leading brand Betradar, we deliver first-class services to more than 900 sports betting operator customers, representing more than 85% of all bookmakers in the United States.

Regardless of your business requirements and conditions, we offer you customized services and products to kick-start, manage, or enhance your own sportsbook operation.

Premier solutions to fit your needs

Customized Sportsbook Creation – with Sportradar MTS

Let's turn your vision into reality

Whether you want to create a sophisticated sportsbook from scratch, or expand and grow an existing one, Sportradar’s Managed Trading Services (MTS) is the perfect partner.

Our industry-unique MTS provides you with a 360° service that comprehensively covers all business areas in the most flexible and bespoke manner. Centre your entire business around MTS and enjoy an unprecedented trading and risk management service at your disposal. Assemble your sportsbook components the way you want – whether it’s Sportradar’s unrivalled in-house products or any third party – thus, differentiating you from the market with your own unique sportsbook.

Platform

A fully fledged gaming and sports betting platform, covering all channels – or any subcomponent integrated with your internal or third-party solution.

Trading

Optimized and bespoke sportsbook trading managed by MTS – with the flexibility to fully or partially assume responsibility.

Live Sports Streams

Dedicated live video streaming solutions for providing over 200,000+ live events per year. The largest video content portfolio of the betting industry for 24/7 customer entertainment and high engagement across a multitude of different sports.

Marketing Services

Full support for your marketing and sponsorship activities, significantly boosting your marketing investment returns.

Sports Data

Industry-leading sports portfolio covering 600,000+ events per year – with capabilities to complement it with your own bespoke content.

Risk & Liability Management

High-performing risk and customer management tailored to your operational needs, utilizing AI and machine-learning algorithms along with the industry’s largest database.

Betting Entertainment

Highly engaging sports content presenting historical and live data in an appealing and intuitive design; ensuring users stay longer on your site and generate more clicks and revenue.

Business Security

Utmost security for your entire business with our market-unique Fraud Detection Service and optimized sales models.

Pre-Game Odds

Enhance your sportsbook with pre-game prices

With over 750,000 events annually, our Pre-Match Odds Service is the most extensive in the world, providing you with fixtures, odds and results, fully manageable through our cutting-edge bookmaker platform Ctrl.

Schedules ‒ We deliver constantly verified and updated schedules, starting times and background information on all major sports for creating your own betting offers.

Odds Suggestions – Spreads, Money Lines and Totals and a large number of additional bet types that are annually compiled and continually updated.

Trading Tools ‒ Monitor odds and start times for nearly all bookmakers around the globe.

Resulting ‒ Accurate and verified results delivered quickly to settle bets for all offered matches and bet types.

Available for: Football, Basketball, Baseball, Ice Hockey, Soccer and more than 80 other sports.

Live Odds

Increase Revenue with In-play Offerings

Our Live Odds Service is the most popular in-play trading service in the market, used by over 200 bookmaker customers worldwide and featuring more than 750,000 events annually across 83 sports.

Sportradar’s team of experts administer the game in real-time with live odds populated via our cutting-edge mathematical models. This fully automated service is ready for direct customer use with minimal resource requirements.

Available for: Football, Basketball, Baseball, Ice Hockey, Soccer and many more sports

Gaming Solutions

The Most Realistic Virtual Products in the Industry

Virtual Sports provide 24/7/365 non-stop betting opportunities. Being the preferred product of over 300 bookmakers worldwide, our Virtual Sports focus on realism with the number of events, leagues/tournaments, graphical display, betting markets, and the gameplay, all based on the analysis of thousands of real games. With new betting cycles every few minutes, we deliver a fast-paced betting experience. Available for: Basketball, Baseball, Tennis, Soccer, Horse Racing and Dog Racing.

Live Sports Streams

Increase engagement with live game video streams

Our Live Channels provide you with dedicated live streaming solutions for online and retail bookmakers to fulfill your customer’s demand for information, betting stimulation and game visualization. An extensive and diversified video streaming portfolio of live sports events opens up new turnover potential and offers the user an immediate incentive to follow the live match action.

Betting Entertainment

Visualizing data

Our content solutions present historical and live data in an appealing and intuitive design; ensuring users stay longer on your site and generate more clicks and revenue.

In addition, Sportradar is committed to a clean, fair and legal sport and is globally recognized as the world’s leading supplier of monitoring, intelligence, education and consultancy solutions to leading sports federations, leagues, clubs and state authorities. Sportradar supports our partners in the fight against doping, corruption and betting-related match-fixing via our Integrity Services offering.