Last updated on 23rd September 2019.

1. Introduction

The Sportradar Group respects your privacy and is committed to protecting your personal data. This privacy notice (“Privacy Notice“) governs the Sportradar Group’s use of personal data collected by us. The definition of personal data may vary from country to country. To ensure the protection of your personal data, we define it as any information that may directly or indirectly identify you.

2. Who We Are and What We Do

Sportradar US (150 South 5th St. Suite 400, Minneapolis, MN 55402), a subsidiary of Sportradar AG (Feldlistrasse 2, CH-9000 St. Gallen, Switzerland, VAT identification number CHE-113.910.142 MWST) (“Sportradar“, “our“, “we” or “us“) is the controller of your personal data under this Privacy Notice with which you had, have or will have a business relationship.

Sportradar is an international company that prides itself on deriving value out of sports data and content for a whole host of organisations and businesses such as national and international sports federations, betting operators, and media companies. Sportradar also partners with publishers and advertisers across the globe to serve interesting content products and advertising to their end users based on their interests. Please keep in mind that Sportradar is an international company. Therefore, this Privacy Notice may be replaced or supplemented in order to fulfil local requirements, as well as to provide additional information on how we process your personal data through specific Sportradar products, services, or applications.

3. Sportradar User Types

Much of this Privacy Notice is divided into sections based on the way you may interact with Sportradar. Please determine what user type you are. For each user type we have explained what information we collect and why, what cookies and other similar technologies we use, how we share such information, and your rights.

You are a Visitor of Our Websites and/or Apps when you visit and interact with our websites, webpages, interactive features, blogs and their respective contents.

a. What personal data we collect/you provide to us and Why

We want to understand what services on our Websites and Apps interest you in order to improve the services we offer and your experience when you are on our Websites and Apps. To do this, we collect the following information from you:

• the internet protocol (IP) address of the device you are using
• cookie ID and other online user identifier(s)
• information on how you use our Websites and Apps (e.g. the web pages visited by you on our Websites) and how you interact with our interactive features and respective contents
• your device type (e.g. iPhone), your browser type (e.g. Chrome), your operating system (e.g. iOS), your screen resolution
• date and time of access of our Websites and/or Apps.

Depending on the circumstances, you may provide to us the following types of personal data:

• your contact information (e.g. name(s), address, e-mail address, phone number)
• personal information (e.g. age, date of birth, gender)
• payment information
• account log-in information (e.g. username, security question).

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Visitors of Our Websites and/or Apps” for a detailed list of the cookies (and their corresponding retention periods) we use when you visit our Websites.

c. How we may share information

Sharing Information we learn about you on Our Websites and/or Apps

We use various third parties (each listed in our Cookie Notice) to help us market or advertise to you. For example, some of the cookies we use on our Websites and Apps belong to third parties that help Sportradar market or advertise to you.

Using Third-Party Services on Our Websites and Apps

Our Websites and Apps contain links to other websites that we do not own or operate. We do not control, recommend or endorse the content, products, services, privacy policies or practices of these third-party websites. For example, on our Websites you will notice clickable icons which take you to the Sportradar Facebook page or the Sportradar Twitter page. If you choose to click on these links, you should know that Facebook and Twitter may send their own cookies to your device and they may collect personal data. It is therefore important that you also read Facebook’s and/or Twitter’s privacy policies.

For more information, please see also Section 9 (How We Share Your Personal Data) of this Privacy Notice.

d. Your rights

Please see Section 11 (What Data Protection Rights You Have) of this Privacy Notice.

e. Lawful Bases for Processing

The processing of your personal data may be based on the following grounds:

• Your consent
We process personal data based on your consent where this is explicitly stated at the moment of collection – for example, where you have provided your consent for the use of advertising cookies to show advertisements. Please note that you may withdraw your consent at any time.

• Contract
Please note that the processing of your personal data is necessary for a contract we have with you and in order to perform our obligations under such contract.

• Compliance with legal obligations
To comply with legal obligations as well as to establish, exercise, or defend ourselves from legal claims.

• Our legitimate interests
We rely on the legitimate interest ground when we process your personal data for the purposes of (i) analyzing the performance of our Websites and Apps and understanding how you and our other users use them in order to improve their performance and your online experience; (ii) keeping you informed about any changes or updates to our terms and conditions, privacy and cookie notices or any other matter that may be relevant to you; and (iii) fraud detection and prevention.

Please note that Sportradar only relies on the legitimate interests ground if the reason for processing your personal data is fair and lawful. Where we want to rely on legitimate interests as a legal basis for processing, we will carry out a balancing test between our legitimate interests and your privacy rights.

The legal grounds for processing your personal data vary according to the circumstances and context for the collection. We do not process your personal data without a legal justification.

You are a Third-Party User when you visit a page of a website or application of one of our Sportradar ad:s partners where Sportradar’s or our technology partners’ tags, pixels, other similar technology or content products (widgets) (“Sportradar Technology“) are installed (“Partner Sites“). The Partner Sites belong to online publishers and partners who want to recommend relevant content to their readers or advertisers who want readers to view their content.

For example, our Sportradar Technology is implemented on LAOLA1.at. If you click on LAOLA1.at‘s privacy and cookie notices, you will see detailed information that enables you to read this Privacy Notice and our Cookie Notice.

If you would like to know more about the Sportradar ad:s solution, please click here: https://www.sportradar.com/ads/.

a. What personal data we collect and Why

We use online identifiers such as UUIDs, IP address and other usage information so that we can serve interesting content products and recommendations. Sportradar processes your personal data to provide you with the most relevant ads based on your interests. These ads will link a publisher’s website/app to an advertiser’s website/app.

•  Unique User Identifier (UUID)

When as a Third-Party User you first visit a Partner Site (e.g. LAOLA1.at), Sportradar drops a cookie on your device in order to generate an UUID. We catalog and analyze the content you consume across Partner Sites. Our recommendations are based on: (i) your browsing history; (ii) similar browsing patterns of other Third-Party Users; (iii) recommendations that are generally popular with Sportradar’s audience at this time; and (iv) targeting requirements that may be provided or requested by advertisers. As an example, Sportradar may know that UUID 123 (which could be you on your mobile device on LAOLA1.at using Safari as your browser) likes to read sports news about Darts and that people who like to read about Darts will most probably also be interested in sports news about Beach Volleyball.

The UUID is a sequence of numbers and/or letters. This UUID attaches itself to your device and varies depending on which browser you use. In other words, Sportradar records a different UUID depending on which device and/or which browser you use when accessing the Partner Sites. For example, this means that you will have one UUID when you visit a Partner Site from your mobile phone using the browser Safari, and a different UUID when you visit a Partner Site from your iPad using the browser Safari. Sportradar will combine and consolidate a UUID from a mobile device (phone or tablet) from a browser that then accesses an application (or vice versa) from that same device.

Assigning an UUID allows Sportradar to associate the page views and clicks on Sportradar’s delivered ads from such UUID – all with the goal of providing interesting recommendations.

Apart from UUID, we also collect the following information from you:

• the internet protocol (IP) address of the device you are using
• cookie ID and other online user identifier(s)
• your device type (e.g. iPhone), your browser type (e.g. Chrome), your operating system (e.g. iOS), your screen resolution
• the language your browser is set to and/or used for our interactive features and respective contents on our Partner Sites
• the date and time of access of our Partner Sites
• your mouse movements, clicks and location
• referring URLs and other information normally transmitted in HTTP requests (e.g. this information tells us where you arrived on our Partner Sites from)
• location data (country and region)
• information on how you use our Partner Sites (e.g. the web pages visited by you on our Partner Sites) and how you interact with our interactive features and respective contents on our Partner Sites.

The above information provides us with insights about how many Third-Party Users have visited a specific page on our Partner Sites on which the Sportradar Technology is present, how long each User stayed on that page, the type of content on that page they clicked on and how they generally engaged with that page. This information is only personal data when it is associated with a UUID.

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Third-Party Users” for a detailed list of cookies we use when you interact with Partner Sites where the Sportradar Technology is implemented.

If, for example, you load a webpage containing recommendations, the advertisers sponsoring the recommendations may place cookies on your device through redirects prior to arriving on the destination page of the recommendations or upon reaching the destination page. In such cases you will be subject to the advertisers’ privacy policies.

Sportradar advertisers implement the Sportradar pixel on their websites. Sportradar determines whether the user reaching the page where the pixel is installed has a Sportradar UUID. Sportradar further implements cookie sync with advertisers in order to be able to run retargeting advertising campaigns.

Data points such as page views and clicks that are connected to a particular UUID are retained for 18 months. For example, if UUID 123 views a particular webpage on 31 December, 2017, on 1 September 2019 that information (i.e. the webpage view event) will no longer be part of UUID 123’s profile.

c. How we may share information

Sportradar does not share user segments with any third parties. However, we may share the UUID and other usage information with certain partners for the purpose of cookie syncing, or based on technical requirements.

For more information, please see also Section 9 (How We Share Your Personal Data) of this Privacy Notice.

d. Your rights

For more information, please see also Section 11 (What Data Protection Rights You Have) of this Privacy Notice.

e. Lawful Basis for Processing

Sportradar’s lawful basis for processing a Third-Party User’s personal data is based on the lawful basis determined by each of our Partner Sites. Each Partner Site will rely on consent or legitimate interest. Please consult the applicable Partner Sites’ privacy policies for more information about their lawful basis. If a Partner is relying on consent, Sportradar will not drop a cookie on you if you have not provided consent on such Partner Site.

a. What information we collect and why

Sportradar collects and processes personal data of athletes and other sports professionals such as name, position/role, current and previous clubs, league/competition the athlete plays in, nationality, statistics and other information that allows the unique identification of an athlete or a sports professional.

The collection and processing of athletes’ and other sports professionals’ personal data are a main component of our business model as we occupy a unique position at the intersection of the sports, media and betting industries.

b. How we may share information

We disclose certain athletes’ and other sports professionals’ information to sports federations, betting operators and media partners. We also share information with sports governing bodies, anti-doping organisations, clubs, and law enforcement agencies. Sportradar supports them in the fight against betting-related match-fixing, doping and other integrity threats by carrying out fraud detection and prevention services and sports-related profiling and statistics.

For more information, please see also Section 9 (How We Share Your Personal Data) of this Privacy Notice.

c. Your rights

For more information, please see Section 11 (What Data Protection Rights You Have) of this Privacy Notice.

d. Lawful Basis for Processing

Sportradar’s lawful basis for processing athletes’ and other sports professionals’ personal data is based on the lawful basis determined by our partners. Each partner will rely on consentlegitimate interest or public interest. Please consult the applicable partner’s privacy policy for more information about their lawful basis.

You are a Business Partner when you register (or e-mail with us and our Sportradar employees) on behalf of the company you work for to use any of the Sportradar products or services.

a. What information we collect and why

You may provide certain personal data (such as name and e-mail address) when you sign up for any of the Sportradar products or services or otherwise communicate or interact with us. We collect and process the personal data in order to perform our obligations under our agreement with you as a Business Partner (or prospective Business Partner), including to:

• respond to your questions and requests;
• provide you with access to certain functions and features of our services and products;
• verify your identity;
• communicate with you about your account and our services and products.

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Visitors of Our Websites and/or Apps” for a detailed list of the cookies (and their corresponding retention periods) we use when you, in your capacity as a Business Partner, visit our Websites.

c. How we may share information

We disclose certain Business Partner information to vendors, contractors, or others who assist Sportradar in delivering the services (e.g. for the purposes of credit card processing).

For more information, please see also Section 9 (How We Share Your Personal Data) of this Privacy Notice.

d. Your rights

If as a Business Partner you wish to verify, correct, update or request the deletion of your information, you may contact us at privacy@sportradar.com.

If you are receiving Sportradar e-mails, you may unsubscribe (opt-out) using a link in the e-mail. Note unsubscribing shall not opt you out of notifications critical to providing the Sportradar products and services (e.g. e-mail invoices).

For more information, please see also Section 11 (What Data Protection Rights You Have) of this Privacy Notice.

e. Lawful Basis for Processing

Sportradar’s lawful basis for processing personal data of Business Partners may be consentcontract or legitimate interest, depending on the circumstances.

4. Sensitive Personal Data

Sportradar does not collect sensitive personal data. The definition of sensitive personal data varies from country to country. Sportradar considers sensitive personal data to be any information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs and trade union membership in addition to data concerning your health, genetic and biometric information and sex life or sexual orientation.

5. Children’s Personal Data

Sportradar does not knowingly collect personal data from children. Please note that the definition of “children” is subject to local and national laws and may vary accordingly.

6. Links to Third Parties Websites

Our Websites and Apps contain links to other websites that we do not own or operate. We do not control, recommend or endorse the content, products, services, privacy policies or practices of these third party websites. We do not accept any responsibility or liability for such third-party websites.

7. How We Process Your Personal Data

Sportradar processes your personal data at all times in accordance with the data protection principles.

• Lawfulness

When processing your personal data, we ensure that the processing is carried out in accordance with the applicable laws.

• Transparency

When collecting your personal data, we strive to provide you with as much information as possible about the collection and processing of your personal data.

• Purpose Limitation

Your personal data is collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with the original collection purpose.

• Data minimization

We only collect and/or process personal data which is strictly necessary for our services which include processing of personal data.

• Accuracy

We keep your personal data as accurate as possible and you may rectify your personal data at any time

• Storage Limitation

We do not retain your personal data for longer than it is necessary. See also Section 8 (How Long We Keep Your Personal Data) below.

• Integrity and Confidentiality

We use of appropriate security measures to ensure the protection of your personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage.

8. How Long We Keep Your Personal Data

The retention period for each of the cookies Sportradar uses (whether its own or on our behalf by third parties) is stated on our Cookie Notice.

Sportradar also maintains robust data retention policies for the personal data we process that details the retention periods based on our analysis of how long the specific data is reasonably required for legal or business purposes. When we no longer need personal data for the specific purposes, we securely delete or destroy it. Aggregated data, which cannot identify a device/browser (or individual) and is used for purposes of reporting and analysis, is maintained for as long as commercially necessary.

9. How We Share Your Personal Data

In addition to the description of how we may disclose your personal data for each user type (please see the How we may share information section for your user type), we may also disclose personal data as follows:

• within the family of companies controlled by Sportradar for internal reasons, primarily for business and operational purposes, as well as to their subcontractors or other trusted third parties;
• if we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personal data will likely be among the assets transferred;
• when legally required to do so (e.g. to cooperate with law enforcement investigations or other legal proceedings).

In addition, we combine your personal data with those of other users in order to share aggregate user statistics with third parties in aggregated and anonymized form.

10. Data Transfers Outside the EU/EEA

If your personal data is collected within the EU/EEA and transferred to countries outside the EU/EEA in which applicable laws do not offer the same level of data protection, we ensure similar protection and put in place, for example, one of these safeguards:

• we will transfer your personal data to countries that have been found to provide an adequate level of protection for personal data;
• we may also use specific approved contracts with our partners that are based in countries outside the EU/EEA. These contracts give your personal data the same protection it has in the EU/EEA;
• where we partner with companies in the United States, we may transfer Personal Data to them if they are part of the Privacy Shield scheme, which requires them to provide a similar level of protection of your personal data to what is required in the EU/EEA.

11. What Data Protection Rights You Have

You have the following data protection rights:

• Right to Access

You have the right to obtain from us a confirmation as to whether we process your personal data. Should we process your personal data, you have the right to request access to your personal data and to obtain further information regarding the processing of your personal data.

• Right to Rectification

You have the right to have your personal data rectified in the event that it is inaccurate. You can also rectify some of your personal data by reviewing and changing the personal data from your account settings.

• Right to Erasure

Under certain circumstances, you have the right to request that we delete your personal data.

• Right to Restriction of Processing

Under certain circumstances, you have the right to restrict the processing of your personal data.

• Right to Object to Processing (Right to Opt-Out)

Under certain circumstances, you have the right to object to the processing of your personal data.

• Right to Data Portability

You have the right to obtain your personal data in a structured, commonly used and machine-readable format and to have your personal data transferred to another controller, where technically feasible and insofar as the processing of your personal data is based on your consent or is necessary for the performance of a contract between us.

• Right not to be Subject to a Decision Based Solely on Automated Processing, Including Profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

• Right to Complain To a Supervisory Authority

Should you believe that we have violated any applicable data protection laws when processing your personal data, you have the right to file a complaint with the responsible Data Protection Authority.

• Right to Withdraw Consent

You may withdraw your consent to the processing of your personal data insofar as the processing is based on your consent. This does not apply if the processing of your personal data is required for the performance of a contract between us or if the processing is based on our legitimate interests.

• Right Not to be Subject to Discrimination for the Exercise of Data Protection Rights

We reserve the right to refuse to give effect to a request to exercise any of the above data protection rights if we are unable to ascertain your identity.

12. Security of Your Personal Data

Sportradar has implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risk involved in order to protect your personal data against a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, your personal data transmitted, stored or otherwise processed.

Our employees are required to keep personal data confidential. We will only transfer your personal data to third parties as described in Section 10 (Data Transfers outside the EU/EEA) of this Privacy Notice.

13. “Do Not Track” disclosure

Some browsers transmit Do Not Track (DNT) signals to websites. Sportradar does not currently alter, change, or respond to DNT requests or signals from these browsers. We will continue to monitor industry activity in this area and reassess our DNT practices as necessary. In the meantime, you can use the range of other tools we provide to control data collection and use.

14. How This Privacy Notice May Change

This Privacy Notice was published in May 2018.

Please note that this Privacy Notice shall be updated at least once every 12 months. We will place a prominent notice that will be visible on our Websites and/or Apps. You should check back here periodically to see if the Privacy Notice has been updated. We will always show the date of the latest modification of the Privacy Notice at the top of the page so you can tell when it was last revised.

15. How to Contact Us

Should you have any questions regarding the processing of your personal data or should you wish to exercise your rights under this Privacy Notice, please submit your request via this form or contact our Data Protection Officer by using the contact details provided below:

Mr. Stefano Celardo
Sportradar GmbH
Donau-City-Strasse 1, floor 16
1220 Vienna
Austria

Sportradar US
810 7th Ave
New York, NY 10019
Other Offices 

Office: 612-361-4100
Sales: 612-361-4102
us-sales@sportradar.com
us-jobs@sportradar.com

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