LOUISVILLE, KY and NEW YORK, NY — Sportradar, a leading global provider of sports betting and sports entertainment products and services, today announced a multi-year sports betting partnership in the US market with TwinSpires, the online sports betting arm of Churchill Downs Incorporated. The TwinSpires sports and online gaming brand launched in Michigan in January 2021.
Under the terms of the deal, Sportradar is providing TwinSpires access to its pre-match betting services, live betting services, and content solutions across a range of US sports.
“Sportradar is excited to be working with TwinSpires as it continues to expand within the US sports betting market,” said Neale Deeley, Managing Director, US Betting, Sportradar. “TwinSpires has a great opportunity ahead of itself, so we look forward to joining them on this journey and helping them deliver a high-quality betting experience that customers can rely on.”
With access to Sportradar’s products and services, TwinSpires is able to further expand its content offering, while delivering a number of in-play betting opportunities and other unique sports betting markets to its customers.
“We are delighted to be partnering with Sportradar to bring our players the most engaging sports betting products to wager on,” said Ian Williams, President of Churchill Downs Online division. “As our business continues to grow, we are making significant steps in the number of sports, leagues and live events our players are able to access, view lines and place wagers on.”