SVG: Unplugging football with Borussia Dortmund and the story of BVB-TV

This article is featured on SVG Europe
By Heather McLean, Editor
Thursday, May 30, 2019 – 12:36

German football giants Borussia Dortmund have seen spectacular growth in BVB-TV, the club’s dedicated in-house over the top (OTT) TV channel. BVB-TV was relaunched in 2018 as part of a concerted effort to be more engaging and attract a wider audience.

SportTech at Lord’s cricket ground on 22 May, head of production for BVB-TV, Axel Gasteier talks about BVB Quiz Taxi

At SportTech at Lord’s cricket ground on 22 May, head of production for BVB-T, Axel Gasteier, who is leading Borussia Dortmund’s video creation and distribution, discussed the overhaul and outlined how the football club is overcoming its current and future challenges; attracting an international audience and engaging fans without possession of the live rights.

In the session titled Football Unplugged: The BVB-TV Story, attendees got an insight into Borussia Dortmund, which has been attracting a lot of attention for its OTT channel primarily because it generates a lot of content, yet has no live rights itself, so the club has had to look for other ways to create attractive content for fans.

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