6 December 2018
ABC Communication, the official promoter of the SuperEnduro and EnduroGP series has signed a three year deal with Sportradar, one of Europe’s leading OTT broadcasting providers to create EnduroTV, the official streaming service for the SuperEnduro and EnduroGP series from season 2019 and beyond.
SuperEnduro is a speed event tackled on indoor courses made up of obstacles you may find in wild outdoor environments (stones, tree trunks, stretches of water etc.), where the limited physical space challenges the technical skills of the riders. The winner of last year’s SuperEnduro championship was American Cody Webb who claimed his maiden world title in the season’s final event at the Sparbanken Arena in Lidköping, Sweden.
This year’s SuperEnduro World Championship starts in a matter of weeks. Consisting of five rounds, it will begin at the home track of six time world Champion Tadeusz Błażusiak in Krakow, Poland on 8thDecember 2018 and finish around three months later with the Basque GP in the Bizkaia Arena in Bilbao.
ABC Communication and Sportradar will also work together on the marketing and promotion of the platform to fans, including short form content creation, social media and search marketing, email marketing and other imaging and visual services.
Bastien Blanchard CEO of ABC Communication said, “Last season, we decided to create our own OTT Channel named EnduroTV. It was an interesting and exciting first year but at the end, we thought we had to make a step forward and improve the fan experience. That’s why the choice of Sportradar was natural for us. In 2018 EnduroTV will get its own platform and it will be easy for every fan to watch EnduroGP and SuperEnduro from their different devices. We are really happy to sign a three year deal with Sportradar and we hope this collaboration will bring our Series to another level”.
Rainer Geier, Managing Director OTT for Sportradar added, “We believe that Enduro is a very exciting sport with great growth potential. It is for that reason that we are pleased to have partnered with ABC Communication to create the EnduroTV OTT platform for the EnduroGP and SuperEnduro World Championships. We look forward to working together with ABC Communication to further grow the audience for this exciting sport and championship and we are thrilled to offer fans the opportunity to access a wide range of content both live and on-demand.”