Sportradar Names Ashok Balakrishnan as SVP of Technology and Product Management

Former Nike Techie to Lead Company’s Product Initiatives for Player Tracking Data

New York City and Minneapolis – March 27, 2017 — Sportradar, the leading provider of sports data services globally, announced today that Ashok Balakrishnan has been named Senior Vice President of Technology and Product Management for the U.S. market. Mr. Balakrishnan brings expertise in consumer digital products in the wearables, mobile, gaming and real-time analytics areas as well as 3D, AR and VR technologies.

Ashod pictureMr. Balakrishnan will oversee Sportradar’s Product Management teams in New York, San Francisco and Minneapolis, while being responsible for developing advanced analytics and data science capabilities that will be used to design and develop innovative technology driven products and solutions.

“We could not be more pleased to have Ashok join Sportradar at this very exciting time,” said Sportradar founder and CEO, Carsten Koerl. “In the past few years, Sportradar has made tremendous investments in unique sports information assets such as player tracking data. Ashok’s energy, expertise and drive will help us transform the way these rich data sets are visualized and understood.”

Mr. Balakrishnan spent the previous 10 years at Nike, Inc., where he led agile product development teams and helped create compelling and innovative consumer digital products as well as transformative technologies for the enterprise.



Sportradar is the leading provider of sports data and information globally, covering over 400,000 live events across 48 sports. Sportradar has developed the industry’s most proficient software, distributing content and data that is easy to consume while setting new standards for speed and accuracy. Turner Media, Twitter and Samsung are among the leading companies in sports and digital media relying on Sportradar for innovative content, comprehensive applications and product development. Exclusive agreements with the NFL, NBA, NHL, International Tennis Federation and NASCAR are among its 65 worldwide league and federation partnerships. The firm’s U.S. Advisory Board includes Ted Leonsis, Mark Cuban and Michael Jordan. For more information about Sportradar, please visit:



Mitchell McLain | Sportradar | 612-361-4029 |