Sportradar Launches Cutting-Edge Intelligence Tool for the NFL

– radar360 enables split-second access and powerful query capabilities into rich NFL data sets

Minneapolis – October 6, 2016:

Sportradar, the leading provider of sports data services globally, announced today the launch of radar360 — a hyper-potent data research application that will be available to all 32 NFL teams as well as writers and NFL Network staff. radar360 is a web-based application built by Sportradar’s in-house development team. The introduction of radar360 is a continuation of the exclusive data partnership between the NFL and Sportradar that commenced in April of 2015.

“radar360 is a valuable resource for every NFL team’s media relations, football operations, coaching, and scouting groups as well as our League production teams. This innovative tool allows users to access NFL data through an intuitive interface and easily customizable queries,” said Vishal Shah, SVP of Media Strategy and Business Development at the NFL.

“In radar360 the NFL has a resource to dive deep into both in-game and historical data sets. Users can leverage expansive filtering and grouping functionality to create customized data views to analyze different scenarios and situations,” said Dave Abbott, Head of Products and Development at Sportradar. “This is the first release of many. Our dev team is poised to introduce an innovative suite of products that unlock the power of NFL data for the 2016 season.”

Key functionality within radar360 include the ability to create, modify and save custom reports; extremely flexible sorting and filtering capabilities; pre-created “radar360 reports” for detailed situation analysis; quick reference views of essential information via player and team “cards”; a global search that instantly allows users to locate any player, team or report; and custom views that allow you to choose the stats you want and isolate players and teams from different eras for a direct comparison.

Sportradar will be introducing radar360 commercially this year.



Sportradar is the leading provider of sports data and information globally, covering over 350,000 live events across 48 sports. Sportradar has developed the industry’s most proficient software, distributing content and data that is easy to consume while setting new standards for speed and accuracy. Turner Media, Twitter and Samsung are among the leading companies in sports and digital media relying on Sportradar for innovative content, comprehensive applications and product development. Exclusive agreements with the NFL, NBA, NHL, International Tennis Federation and NASCAR are among its 65 worldwide league and federation partnerships. The firm’s U.S. Advisory Board includes Ted Leonsis, Mark Cuban and Michael Jordan. Sportradar was recently named a finalist by Sports Business Journal in the category of Sports Breakthrough of the Year for its annual Sports Business Awards.

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Mitchell McLain | Sportradar | 612-361-4029 |