Sportradar’s Live Sports Centre to drive VICE Sports’ coverage of Copa America and Euro 2016
NEW YORK CITY AND MINNEAPOLIS – June 7, 2016: VICE Sports announced today it has teamed with Sportradar, the leading provider of sports data services globally, to use their Live Sports Centre for two of the most prestigious soccer championships in the world – Copa America and Euro 2016. The Live Sports Centre provides media companies an immersive content experience for mobile and web. The Copa America tournament begins June 3rd across 10 US cities and the Euro 2016 commences on June 10th in France.
“We are always looking for new ways to engage the VICE Sports audience with unique content. The innovative Sportradar Live Sports Centre, along with our new partnership with Men in Blazers, will give us tremendous in depth soccer coverage as we head into a summer with two major international tournaments. We will be well covered,” said VICE Sports Editor-in-Chief Jorge Arangure.
“Sportradar is committed to bringing dynamic products to market and is excited to partner with VICE Sports as they lead the next generation of sports media. We believe our Live Sports Centre is a prime example of Sportradar’s ability to enhance the second screen capabilities of our partners while boosting their advertising inventory,” said Tom Masterman, Chief Revenue Officer, US at Sportradar.
Sportradar’s Live Sports Centre hosted solution is loaded with fixtures, live scores, player profiles, match commentary and predictive content such as win and draw percentage for each team. It also includes the latest social media input from the players, teams and organizations. The application is fully customizable and also enables advertising and promotion opportunities.
The partnership with the Sportradar and Men in Blazers is the most recent in a series of partnerships for VICE Sports. Last month, VICE Sports partnered with ESPN to distribute new episodes of ongoing franchises and produce exclusive content for ESPN’s channels. VICE Sports also recently premiered a new show on VICELAND, VICE World of Sports. And earlier this year, the publisher joined forces with Carmelo Anthony to launch the award-winning series Stay Melo, which follows the life of The Knicks’ star off the court.
Sportradar is the leading provider of sports data and information globally, covering over 350,000 live events across 48 sports. Sportradar has developed the industry’s most proficient software, distributing content and data that is easy to consume while setting new standards for speed and accuracy. Turner Media, Twitter and Samsung are among the leading companies in sports and digital media relying on Sportradar for innovative content, comprehensive applications and product development. Exclusive agreements with the NFL, NHL, International Tennis Federation and NASCAR are among its 65 worldwide league and federation partnerships. Sportradar’s U.S. Advisory Board includes Ted Leonsis, Mark Cuban and Michael Jordan. Sportradar was recently named a finalist by Sports Business Journal in the category of Sports Breakthrough of the Year for its annual Sports Business Awards. Learn more at www.sportradar.com.
ABOUT VICE SPORTS:
VICE Sports is a channel dedicated to the game beyond the game, where the unbridled passion of the true fan shines through, for better or for worse. Headlined by original video content and distinct voices, VICE Sports shines a light on the endless array of characters both inside and outside of the game that tend to inspire such undeniable, and at times, unreasonable devotion. More often than not, the compelling stories and rich experiences that sit in the sports sidecar tend to eclipse the sport itself. We’re here to celebrate that.
FOR FURTHER PRESS ENQUIRIES CONTACT:
Mitchell McLain | Sportradar | 612-361-4029 | firstname.lastname@example.org
David Marek | Communications Manager | VICE Sports | 314-550-7516 | email@example.com